Product Marketing Lead
Lightspark is building the open payment protocol for the Internet making money move like data: instantly, globally, and without friction. With enterprise tools like Grid, Node, and Spark, businesses can send and receive money instantly, securely, and at a fraction of the cost, anytime, anywhere. Lightspark is headquartered in Los Angeles, California, but serves the world.
We're looking for a senior Product Marketing Lead to give every prospect every reason to say yes. You sit at the intersection of product, sales, and the market translating what we build into why it matters. You own positioning across our product lines, arm the sales team with the tools to win, and make our website work as hard as we do. This is a high-impact, high-visibility role that shapes how the world understands Lightspark.
WHAT YOU'LL BE DOING
- Develop sharp, differentiated positioning for Grid and Spark. You know our buyers, their pain points, and exactly why Lightspark wins. You make sure everyone from sales to CEO tells the same compelling story.
- Own go-to-market strategy for partner launches. Build the playbooks, coordinate cross-functional teams, and make every launch land.
- Lead and continuously evolve our Demo Friday program. Make sure our demos are compelling, current, and closing.
- Create and maintain the decks, one-pagers, battlecards, and objection-handling guides that empower our sales team to move faster and close bigger deals.
- Build a library of customer stories that make prospects see themselves in our wins. Work closely with customers and the customer success team to capture and tell these stories powerfully.
- Own the product and solution pages on Every page should answer a buyer's question and move them forward. Work with design and engineering to keep the site sharp and conversion-focused.
- Stay close to the market. Know the competitive landscape, track how it shifts, and make sure our positioning stays ahead...