India - MediaMasters program

The India MediaMasters program at WPP Media is an internship and traineeship initiative designed to introduce fresh graduates and media enthusiasts to the dynamic world of media. Participants will engage in both classroom and on-the-job training, gaining exposure to various facets of media planning and execution within WPP Media's collaborative and customer-centric environment.

Key responsibilities include exposure to traditional media platforms such as TV, radio, and print, as well as internal reporting and dashboarding tools. Trainees will be introduced to media planning, buying, implementation, campaign maintenance, and closure processes. Additionally, they will work with planning tools like BARC/YUMI, RAM, IRS, and Clear Decision, and develop an understanding of digital planning inputs, audience behavior, campaign objectives, and channel roles.

Candidates should be graduates or postgraduates in Mass Communication, BMM, BMS, or related fields, open to the 2025 and 2026 batches. Relevant experience of 0 to 6 months or certification in Digital Marketing with an understanding of Google Analytics is advantageous. An analytical mindset with strong data and number-crunching skills, along with strong written and oral communication abilities, is essential. Curiosity, a keen interest in the digital industry, and good problem-solving skills are also desired.

WPP Media offers a culture that fosters creativity, collaboration, and connection. Employees have access to global networks, professional growth opportunities, and flexible work arrangements. The company is committed to supporting accommodations as required, ensuring an inclusive environment where everyone feels they belong and has the same opportunities to progress in their careers.