Influencer Strategy specialist

The Influencer Strategy Specialist at WPP Media is a key role within the company's AI-driven media operations, focusing on developing and executing influencer marketing strategies that align with client objectives and audience insights. This position is based in Mumbai, India, and involves close collaboration with creative, media, and technology teams to deliver impactful campaigns.

Key responsibilities include crafting persuasive pitch presentations supported by data-driven recommendations, analyzing campaign performance and audience behavior to inform strategy, and leveraging AI and analytics tools for forecasting and optimization. The specialist is also expected to stay abreast of trends in social platforms and influencer content formats, ensuring that strategies remain innovative and effective.

Candidates should have over five years of experience in influencer marketing, digital strategy, or branded content, with a strong understanding of the influencer ecosystem across platforms such as Instagram, YouTube, Snapchat, X, and Moj. Proficiency in data analytics and AI-driven tools is essential, along with exceptional presentation design and delivery skills.

WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative environment.