Junior Biddable Specialist (Social)

The Junior Biddable Specialist (Social) at WPP Media is responsible for executing, optimizing, and reporting on performance campaigns across various social media platforms, including Meta, Twitter, TikTok, and LinkedIn. This role is integral to WPP Media's mission of delivering creative personalization at scale, leveraging AI-driven media operations to help clients achieve transformational growth.

Key responsibilities include implementing and optimizing end-to-end social media campaigns based on client briefs and media strategies, interpreting data from digital marketing platforms to provide actionable insights, conducting audience and platform research to inform paid media strategies, and developing targeting and budgeting recommendations. The specialist will also manage and control client spends diligently across all social media channels, ensuring campaigns deliver on internal performance requirements linked to client KPIs.

The ideal candidate should have at least 2 years of experience in biddable social media, a strong understanding of agency reporting and optimization processes, and knowledge of the local digital publisher landscape. Certifications in social media platforms, such as Meta Blueprint, Twitter Flight School, and LinkedIn, are preferred. Strong written, verbal, and presentation skills, along with excellent copywriting abilities, are essential for this role.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and continuous learning. Employees have access to global resources and networks within WPP, providing ample opportunities for professional growth and development. The company values diversity and inclusion, ensuring all team members feel they belong and have equal opportunities to progress in their careers.