Lead, Data Instrumentation & Growth Measurement

The Weather Company is seeking a Lead of Data Instrumentation & Growth Measurement to bridge the gap between Product (Web, iOS, Android) and Marketing (Lifecycle, Performance Marketing). This role focuses on eliminating data disparities, establishing a unified enterprise event taxonomy, managing Server-Driven UI (SDUI) dynamic tracking schemes, and leading incrementality testing to optimize marketing spend. Additionally, the position involves overseeing performance marketing capabilities, configuring Server-Side Tagging (CAPI), Google Tag Manager (GTM), and a targeted GA4 conversion infrastructure. Collaboration with product managers, developers, and specialized agency partners is essential to overhaul the Amplitude environment and build transparent attribution pipelines.