Lead Product Marketing Manager
The Lead Product Marketing Manager at Carta will be responsible for driving go-to-market (GTM) strategies for private-capital products, focusing on private markets finance personas such as venture capital, private equity, and private credit. This role involves developing and executing outbound product marketing strategies in close partnership with the Sales team, translating product capabilities into compelling narratives and segment-specific messaging. The position is based in New York, NY, with additional offices in San Francisco, CA, and Seattle, WA.
Key responsibilities include creating and maintaining high-impact sales enablement materials such as sales decks, battlecards, objection-handling guides, one-pagers, and demo narratives. The Lead Product Marketing Manager will collaborate with Demand Generation and Integrated Marketing teams to ensure outbound campaigns align with product positioning and sales workflows. Additionally, the role involves tracking launch and enablement performance, collaborating with Customer Marketing on upsell and cross-sell programs, and representing Carta's product narrative at customer events, internal kickoffs, and industry conferences.
Candidates should have at least 6 years of hands-on product marketing or GTM experience, preferably in SaaS fintech or at companies serving venture capital or similar investor types. Strong skills in positioning, messaging, commercialization, product launches, sales enablement, and market intelligence are essential. The ideal candidate will be motivated to work collaboratively in a fast-paced, ever-changing environment and possess excellent communication skills to distill complex strategies into actionable value propositions.
Carta offers a market-competitive salary, equity for all full-time roles, and exceptional benefits. The minimum cash compensation for this role ranges from $147,050 to $215,000 in San Francisco, CA, and New York, NY, and from $139,698 to $204,250 in Seattle, WA.
Joining Carta means becoming part of a company that is transforming how private capital operates. With a mission to unlock the power of equity ownership for more people in more places, Carta provides opportunities for growth and innovation in a dynamic and collaborative environment.