Lifecycle Marketing Analyst - Braze
The Lifecycle Marketing Analyst - Braze at Wellhub is a pivotal role within the Marketing Operations team, focusing on enhancing the company's marketing automation capabilities. This position is integral to optimizing the use of Braze, a leading customer engagement platform, to drive user growth and engagement. Wellhub, formerly known as Gympass, is a corporate wellness platform that connects employees to a wide range of fitness and wellness partners through a single subscription.
In this role, the analyst will collaborate closely with the Marketing Automation Manager to manage and optimize Braze workflows, ensuring processes are automated, personalized, and scalable. Key responsibilities include implementing best practices within Braze, supporting the evaluation and integration of new technologies, and providing ongoing support and training to the marketing team. Additionally, the analyst will explore and implement AI solutions to enhance automation workflows, aiming for greater scale and personalization in CRM communications.
Candidates should possess a minimum of two years of experience using Braze, along with proficiency in HTML for emails and the Liquid template language. Strong analytical skills are essential for data-driven decision-making, as well as problem-solving abilities and logical reasoning. Effective communication skills are crucial, and fluency in English is required; proficiency in Spanish is considered a plus. The role demands a hands-on, organized individual with high attention to detail who thrives in fast-paced environments.
Wellhub offers a comprehensive benefits package, including a free Gold+ membership providing access to onsite gyms, digital fitness programs, and online wellness resources. Employees can add up to three family members to their plan. The company also provides a complete emotional wellbeing program, health, dental, and life insurance, flexible work options, paid time off, and paid parental leave. Career growth is supported through access to world-class platforms, interactive sessions, and personalized development roadmaps.
Joining Wellhub means becoming part of a team dedicated to revolutionizing workplace wellness. The company fosters a culture that values wellbeing, collaboration, and diverse perspectives, encouraging passion and creativity to drive meaningful impact. Employees are empowered to take ownership of their roles and wellbeing, contributing to a healthier, more balanced world for themselves and millions globally.