Lifecycle Marketing Associate
ABOUT US
Sydecar is on a mission to transform the world of private markets. Our goal is to make these markets more accessible, transparent, and liquid, and we're achieving this by revolutionizing the way investment vehicles are created and executed.
At Sydecar, we're not just a platform; we're a trusted partner in venture capital. We're dedicated to simplifying and standardizing the private investing experience, empowering capital allocators to discover and support visionary entrepreneurs who are shaping the future.
Our platform is designed with ease and efficiency in mind. We take care of all the behind-the-scenes tasks, from automating banking, ensuring compliance, handling contracts, managing taxes, to streamlining reporting. This leaves investors the freedom to concentrate on what matters most: making valuable deals and nurturing meaningful relationships.
Join us at Sydecar, as we lead the charge in revolutionizing private investing.
ABOUT THE OPPORTUNITY
The Lifecycle Marketer is responsible for developing and executing marketing strategies that maximize engagement, satisfaction, and revenue throughout the entire customer journey. This includes developing segmentation and outreach to leads, scored MQLs, Opps who have yet to sign an SOW, SOWs who have yet to launch a deal, closed lost deals, and existing customers.
WHAT YOU'LL DO
- Develop and execute lifecycle marketing strategies that increase engagement, satisfaction, and revenue. These strategies should ensure that all eligible prospects and customers in our CRM receive customized outreach from us on a regular cadence.
- Scope and create new initiatives, such as referral campaigns and re-engagement journeys for both closed lost deals and prior customers.
- Create and manage customer segmentation and targeting strategies to optimize the journey from lead to customer in tandem with Product Marketing.
- Develop and execute email marketing campaigns, including promotional campaigns and trigge...