Lifecycle Marketing Manager (Email & Engagement)
Tenable, Inc., a leading cybersecurity company, is seeking a Lifecycle Marketing Manager to develop and execute global strategies for go-to-market and lifecycle communications. This role involves engaging core audiences—including customers, prospects, and partners—through various channels such as email, in-product messaging, and more. The position is hybrid, based in either Boston, MA, or Columbia, MD.
In this role, you will design and implement email programs, manage customer lifecycle communications, and create key market communications aimed at driving pipeline growth, adoption, and retention. Responsibilities include owning messaging strategies across multiple channels, supporting engagement programs like virtual events and community engagement, and ensuring consistent tone and voice across all communications. You will also conduct A/B testing to optimize email strategies and manage multiple projects simultaneously, maintaining a global communication calendar.
Candidates should have over five years of experience in email marketing, demand generation, or lifecycle marketing, with a strong understanding of email strategy and performance metrics. Proficiency in marketing automation tools (e.g., Marketo) and CRM platforms (e.g., Salesforce) is essential. Strong verbal and written communication skills are required, along with the ability to adapt messaging for different buyer personas. Experience in the cybersecurity or B2B technology industry is preferred.
The compensation for this role ranges from $92,500 to $123,166.67 annually. Tenable offers a comprehensive benefits package, including medical, dental, and vision insurance; disability and life insurance; a 401(k) retirement savings plan with company match; an employee stock purchase plan; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.
Tenable fosters a culture of belonging, respect, and excellence, encouraging employees to be their best selves. Joining the #OneTenable team means collaborating with talented and passionate individuals to build and innovate best-in-class cybersecurity solutions. The company supports employees with the resources needed to deliver impactful work and exceed expectations.