Lifecycle Marketing Manager
The Lifecycle Marketing Manager at Block (formerly Square) will lead the development and execution of global B2B lifecycle and email marketing strategies for Afterpay and Cash App. This role focuses on guiding businesses from initial engagement to long-term partnerships, ensuring a seamless experience across North America, the UK, and APAC regions. The position reports to the Global B2B Commerce Growth Lead and collaborates closely with Sales, Marketing & Revenue Operations, Account-Based Marketing, Content, Partnerships, Product, and Compliance teams.
Key responsibilities include creating personalized nurture journeys to convert prospects into merchants, facilitating swift onboarding processes, and promoting the adoption of additional products. The manager will also develop programs to enhance merchant engagement, retention, and lifetime value, utilizing AI to personalize content and optimize segmentation. Daily tasks involve analyzing merchant insights, designing email campaigns, conducting A/B and multivariate tests, and adapting strategies to meet regional market needs.
Candidates should have a minimum of five years' experience in B2B lifecycle, email, or CRM marketing, preferably for global, sales-driven products serving businesses of all sizes. Proficiency in Marketo for building emails, nurture programs, dynamic content, and audience segments is essential. Experience with Figma or similar design software for email creative, along with a proven track record of using AI tools to scale marketing programs, is also required.
Block offers a comprehensive benefits package, including health insurance with multiple plan options, dental and vision coverage, and a wellness stipend for fitness and mental health. Additional perks encompass 401(k) matching, company equity, employee stock purchase plans, and performance bonuses. The company promotes a remote-first work environment, providing flexibility and autonomy to employees.
Block fosters a collaborative and supportive culture, emphasizing inclusivity and diversity. Employees often describe colleagues as smart, supportive teammates, with team-level collaboration and ownership highlighted in engineering and product groups. The company encourages continuous learning and growth, offering opportunities for career advancement and personal development.