Manager, Channel Strategy - Kids & Family- The Orchard

The Orchard is seeking a motivated and dynamic YouTube channel strategist to join their Magic Star team, focusing on kids and family content. This role involves managing a portfolio of global and multi-language YouTube channels, providing strategic support to enhance performance and engagement. The position reports to the VP of Content Strategy & Business Development and collaborates closely with the Senior Director of Channel Strategy.

Key responsibilities include delivering hands-on channel support through programming, optimization, and content strategy. The strategist will conduct detailed audits, implement improvements, and track performance metrics such as CPM and viewership trends. Additionally, the role involves executing post-launch initiatives to drive reach and revenue, maintaining relationships with YouTube Kids programming teams, and creating best practice guides for channel growth.

Candidates should have over three years of experience managing Made for Kids-designated YouTube channels, with a deep understanding of the digital landscape and children's entertainment content. Proficiency in YouTube CMS, Microsoft, Google, and Apple applications is required, along with familiarity with video editing tools like Photoshop and Premiere. Strong communication skills, creativity, and the ability to work across multiple time zones are essential. Fluency in Spanish is highly preferred.

The position offers a competitive salary range of $70,000 to $85,000 annually, along with a comprehensive benefits package that includes health insurance, 401(k) matching, and paid leave for various life events. The Orchard provides a collaborative and engaging work environment designed to foster productivity and creativity, supporting professional growth and development within the dynamic global music industry.