Manager, Data Science (Marketing)
GoFundMe is seeking a Data Science Manager to lead and develop the marketing data science initiatives within the company. This role involves building and scaling applied data science and AI foundations that empower the Marketing, Growth, and Finance teams to make high-confidence, ROI-positive investment decisions. The successful candidate will serve as a player-coach for a team of experienced data scientists, driving innovation while ensuring excellence in delivery.
Key responsibilities include developing scalable pipelines, reusable modeling frameworks, and robust experimentation platforms to support marketing and growth decision-making. The role involves leading end-to-end data science and AI projects, from requirements gathering through feature engineering, modeling, validation, deployment, and monitoring. Establishing best practices in model governance, reproducibility, data quality, and system reliability is essential to ensure sustainable and trustworthy AI adoption. Additionally, the manager will apply advanced methods such as causal inference, uplift modeling, multi-touch attribution, and media mix modeling to unlock insights and optimize spend.
The ideal candidate will have over 8 years of experience in data science roles with direct impact on marketing, growth, or revenue optimization. A Master’s or Ph.D. in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Physics, Operations Research, or related areas is required, or equivalent applied experience. Technical skills should include advanced proficiency in Python (NumPy, pandas, scikit-learn) and SQL (window functions, optimization). Deep experience with experimentation frameworks, including A/B testing, causal inference, uplift modeling, and attribution models, is necessary. Proven success in forecasting, optimization, and budget allocation models for marketing and growth functions is also expected.
The total annual salary for this full-time position ranges from $202,000 to $303,000, plus equity and benefits. The company offers comprehensive healthcare benefits, including dental and vision insurance, life insurance, and a 401(k) savings program. Additional benefits include financial assistance for hybrid work, family planning support, generous parental leave, flexible time-off policies, and mental health and wellness resources to support overall well-being.
GoFundMe fosters a mission-driven environment where employees can make a positive difference in millions of lives every year. The company values innovation, collaboration, and diversity, equity, and inclusion through ongoing initiatives and employee resource groups. Employees have opportunities for growth through learning, development, and recognition programs, and can engage with the community through volunteering programs.