Manager- Marketing

Eurofins is seeking a Marketing Manager to lead and execute digital marketing strategies for our Clinical Diagnostics and Molecular Screening programs. This role is integral to enhancing our brand visibility and reputation in the healthcare sector.

The Marketing Manager will develop and implement comprehensive marketing campaigns from conception to execution. Responsibilities include creating engaging content for our website and blog to attract and convert target audiences, building strategic relationships with industry partners, and experimenting with various organic and paid acquisition channels. Additionally, the role involves preparing and monitoring quarterly and annual marketing budgets, overseeing marketing materials from website banners to brochures, and analyzing consumer behavior to adjust advertising campaigns accordingly.

The ideal candidate will have a minimum of 5 years of experience in digital marketing, particularly within the healthcare, diagnostics, or life sciences sectors. A proven track record in planning and executing multi-channel marketing campaigns is essential. Proficiency in Google Ads, SEO/SEM, content marketing, and social media platforms is required, along with a strong understanding of web analytics tools like Google Analytics. Excellent written and verbal communication skills, numerical literacy, and the ability to handle multiple projects under tight deadlines are also necessary. A BSc/MSc degree in Marketing or a related field is preferred.

Eurofins offers a dynamic work environment with opportunities for professional growth. Successful leaders are frequently offered increased areas of responsibility, subject to geographic mobility. International opportunities are available for strong performers.