Manager, Marketing Strategy, Mexico - The Orchard
The Orchard, a leading full-service music distribution company operating in over 50 markets worldwide, is seeking a Marketing Strategy Manager to join their team in Mexico City. This role is integral to supporting the development and execution of digital marketing campaigns for artists, labels, releases, catalog, tours, and other priority projects. The position offers an opportunity to work across various facets of digital strategy, social media, audience development, first-party data, CRM, campaign analytics, and fan engagement.
In this role, the Marketing Strategy Manager will be responsible for developing and executing integrated digital marketing strategies across social media, streaming platforms, CRM, websites, paid media, and fan engagement initiatives. Staying current with social media, music, creator, and cultural trends is essential to identify relevant opportunities for artists and campaigns. The manager will also support first-party data acquisition and audience development initiatives, including fan registration, pre-save campaigns, audience segmentation, and other fan engagement activations. Additional duties include building, testing, and sending newsletters and targeted email communications to strengthen ongoing fan relationships, reviewing analytics across various platforms to identify trends and opportunities, and translating campaign performance and audience insights into clear recommendations for ongoing and future campaigns. The role also involves building and customizing basic template-based landing pages and contributing to campaign recaps, reporting, and recommendations for artists, labels, and internal stakeholders.
Candidates should have 3-5 years of experience in digital marketing, preferably within music, entertainment, media, or a related field. A good understanding of platforms such as TikTok, Instagram, YouTube, and streaming services is required. A strong interest in social media trends, music, pop culture, and fan behavior is essential. Candidates should be comfortable reviewing digital platform analytics and identifying basic performance trends, with the ability to turn data and campaign learnings into clear, practical recommendations. Familiarity with email marketing, audience segmentation, CRM, or first-party data collection is important. Strong organizational and communication skills, with the ability to manage multiple projects simultaneously, and a high attention to detail with a hands-on approach to campaign execution are necessary.
The Orchard offers an opportunity to influence music on a global stage within a modern, diverse, and creative work environment. The company invests in learning and development and provides a comprehensive and attractive benefits package, including healthcare coverage, voluntary benefits, and family resources.
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.