Manager, Media Activation Retail Search
The Manager, Media Activation Retail Search role at WPP Media focuses on delivering excellence in biddable retail media channels, including search and programmatic advertising. This position is integral to integrating performance-led retail media efforts into a comprehensive commerce strategy, ensuring optimal results across WPP Media agencies. The role involves collaborating with cross-functional teams to develop and implement advanced performance-driven strategies, unlocking new growth opportunities for clients in the retail sector.
Key responsibilities include managing a team of direct reports, overseeing search and programmatic media activations across various retailer media networks such as Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart. The manager will execute campaign setups, provide bid recommendations, and manage budgeting to achieve client goals, utilizing retail bid management technologies like Pacvue, Skai, and Epsilon. Additionally, the role requires maintaining strong relationships with key account stakeholders, ensuring ongoing campaign compliance with WPP Media's guidelines, and leading cross-channel testing and optimization strategies.
The ideal candidate will possess a Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience. A minimum of 3 years in biddable performance media execution, preferably in retail media, is required. Experience in managing a team of direct reports, proficiency in Microsoft Office Suite (including Excel, PowerPoint, and Outlook), and a deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning are essential. Familiarity with retail bid management platforms like Pacvue or Skai, and experience in campaign management across multiple retail platforms (e.g., Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta) are also necessary.
WPP Media offers a competitive benefits package, including medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture that values creativity, collaboration, and continuous learning, providing employees with opportunities for professional growth and development within a dynamic and innovative environment.