Manager - Paid Social

The Manager - Paid Social at WPP Media is responsible for strategizing, executing, and optimizing paid social media campaigns across various platforms. This role involves creating performance reports, managing client communications, and coordinating with cross-functional teams to ensure the successful deployment of campaigns. The position is part of the Global Operations Centre (GOC), collaborating with teams across the United States, Europe, and Asia to deliver high-impact solutions in a multicultural environment.

Key responsibilities include developing forecasts and plans using input from directors, understanding client products and marketing objectives to define campaign strategies, and working closely with internal departments to create fully integrated social campaigns. The Manager will monitor, track, and evaluate campaign performance analytics based on critical client metrics, deliver monthly client reports, and contribute to business reviews, corporate initiatives, automation projects, process changes, and new business efforts. Additionally, the role involves creating or assisting in creating points of view, standard methodologies, and key process documentation.

The ideal candidate holds a graduate or postgraduate degree in any field and possesses 4-6 years of experience running paid social campaigns. In-depth knowledge of social platforms such as Facebook, Twitter, LinkedIn, and Snapchat is essential. Candidates should have experience creating media plans for client briefs, excellent communication and interpersonal skills, and proficiency in MS Office and social media management tools like SocialFlow and Sprinklr. The ability to multitask and handle multiple clients simultaneously, hands-on experience in social media advertising and ad creation and optimization, and an active interest in digital paid media, planning, strategizing, web analytics, and other aspects of performance marketing are also required.

WPP Media offers a comprehensive benefits package, including access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture that values creativity, collaboration, and connection, providing opportunities for professional growth and development within a global network.