Manager, Performance Analytics
The Manager, Performance Analytics role at WPP Media involves supporting the Media Performance Analytics Manager within the WPP Unite team, a dedicated agency unit serving Unilever. This position focuses on executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever's campaigns. As an embedded team member, the individual will act as a subject matter expert on media analytics tools and methodologies, representing WPP's expertise within the client environment.
Key responsibilities include executing and advancing media measurement for Unilever campaigns, encompassing setup, reporting, ROI analysis, attribution, and evaluation of campaign effectiveness. The role requires developing data-driven insights and translating analytics into clear business narratives and recommendations presented directly to Unilever stakeholders. Collaboration with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development is essential. Additionally, the individual will support the development and automation of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tools and expertise.
The ideal candidate should have 3–5 years of experience in media analytics, market research, or related fields, preferably within an agency, consultancy, or embedded client-side role. A bachelor's degree is required, with an advanced degree being a plus. Proficiency with data visualization tools such as Power BI or Tableau, Excel, and basic coding skills in SQL or Python is necessary. Experience with media measurement, campaign analytics, and data storytelling, along with strong analytical, problem-solving, and communication skills adaptable to both agency and client environments, is essential. The ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure is also required.
The position offers a competitive salary range between $60,000 and $140,000 annually, with compensation varying based on factors such as location, business needs, level of responsibility, experience, and qualifications. Benefits include competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media fosters a culture of respect and inclusivity, providing opportunities for employees to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.