Manager - Programmatic
The Manager - Programmatic role at WPP Media involves leading the transformation of digital media buying from traditional methods to data and technology-driven approaches, aiming to generate higher ROI for clients and increased revenue for the agency. This position is integral to WPP Media's mission of delivering creative personalization at scale by integrating media, data, and partnerships.
Key responsibilities include developing strong relationships with regional teams across Europe, the U.S., and Asia, leading the training and growth of the local programmatic team, and enforcing best practices in platforms like DV360 and TrueView to ensure consistency and quality in work delivery. The role also involves serving as a point of escalation for the team, providing career development and coaching, and supporting capacity planning and resource management.
Candidates should have over three years of professional experience in digital media, preferably within a media agency or trading desk. Proficiency in Google Marketing Platform (DV360, CM, GA360) and other top AdTech and MarTech platforms is essential. The role requires hands-on experience with programmatic platforms, a clear strategy for building existing businesses, and competence in Microsoft Office software.
WPP Media offers a collaborative and innovative work environment, emphasizing employee growth and responsible media investment. Employees have access to the global WPP network to pursue their passions and learn at the forefront of marketing and advertising. Benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days.
The company fosters a culture of respect and inclusivity, ensuring that everyone feels they belong and has equal opportunities for career progression. With a hybrid work approach, teams are encouraged to collaborate in the office around four days a week, promoting creativity and connection.