Manager, SEM

The Manager, SEM at WPP Media will lead and activate search innovation and test-and-learn roadmaps, focusing on automation, data-driven activation, and conversion optimization. This role involves managing all aspects of paid search activities for a major regional client, providing strategic insights, and ensuring high-quality deliverables in collaboration with SEO personnel and the broader agency team.

Key responsibilities include creating and implementing advanced search strategies that align with business goals, leading a team of activation specialists, and serving as the primary point of contact for clients on SEM-related matters. The Manager will oversee daily campaign run rates, perform ongoing optimizations, and provide insightful reporting on key metrics and agreed KPIs. Additionally, the role requires close collaboration with internal cross-functional teams to enhance search effectiveness.

Candidates should have at least 5 years of experience in digital marketing with a focus on SEM, along with Google Ads Search and Google Ads Fundamentals Certification. Experience in managing high-volume campaigns across platforms such as Google Ads, Bing Ads, UAC, and Apple Search is essential. A strategic mindset for building and delivering bid strategies and attribution models, as well as a strong analytical approach with attention to data and insights, are crucial. Excellent presentation and communication skills are also required.

WPP Media offers a dynamic work environment that emphasizes creativity, collaboration, and professional growth. Employees have access to the global WPP network, providing opportunities to pursue their passions, expand their networks, and stay at the forefront of marketing and advertising. The company is committed to investing in its employees to help them achieve their best work.