Marketing Automation Engineer
As a Marketing Automation Engineer at inKind, you will play a pivotal role in enhancing customer engagement through the strategic implementation of marketing campaigns. inKind is a company dedicated to revolutionizing the dining experience by connecting users with a vast network of restaurants, aiming to create seamless and personalized interactions between consumers and dining establishments.
In this role, you will collaborate closely with business and marketing teams to design and execute marketing campaigns that directly impact both restaurants and users. Your responsibilities will include drafting technical implementation documents, building campaigns within the Braze platform, and optimizing platform usage to ensure data-driven triggering and effective user journey mapping.
The ideal candidate will have over four years of experience with major Consumer Engagement Platforms (CEPs) or marketing automation platforms, such as Braze, Shopify, Iterable, or Klaviyo. A minimum of two years of experience specifically with Braze is required. Proficiency in building complex journey flows, dynamic templating using Liquid code, and audience segmentation based on behavioral data is essential. Additionally, a solid understanding of contact data models, including user profiles and subscription management, is necessary.
While specific compensation details are not provided, inKind offers a comprehensive benefits package that includes health insurance, paid time off, and opportunities for professional development. The company fosters a collaborative and innovative work environment, encouraging team members to contribute ideas and solutions that drive the company's mission forward.
Joining inKind as a Marketing Automation Engineer provides an opportunity to be at the forefront of transforming the dining experience through technology. You will have the chance to work with cutting-edge tools and data models to create personalized marketing strategies that resonate with users and support the growth of partner restaurants.