Marketing Operations Manager

About the role

We are seeking a Marketing Operations Manager to own and optimize our end-to-end marketing technology stack, performance measurement, and go-to-market execution infrastructure. This role sits at the intersection of Marketing, Revenue Operations, Sales, and Finance, ensuring that every marketing dollar, program, and campaign is measurable, scalable, and revenue-aligned. The ideal candidate is both strategic and hands-on: someone who can architect systems, enforce data discipline, and translate complexity into clarity for executive leadership.

Responsibilities

- Own the architecture, integration, and ongoing optimization of the full martech stack, including HubSpot, Salesforce, and adjacent tools (intent data, enrichment, ABM, analytics, attribution).

- Ensure seamless data flow across marketing, sales, and revenue systems with clear source-of-truth definitions.

- Evaluate, rationalize, and introduce new tools as needed—balancing innovation with stack simplicity and ROI.

- Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior—not vanity engagement.

- Own multi-touch attribution models that accurately reflect the influence of marketing across long sales cycles.

- Build clear frameworks for understanding Channel performance, Campaign effectiveness, & Incremental pipeline and revenue impact

- Establish executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and payback.

- Partner with Demand Gen and Sales to design and operationalize ABM programs (1:few, 1:many, and 1:1)

- Support account selection, tiering, scoring, engagement tracking, and reporting.

- Ensure ABM programs are measurable, repeatable, and tightly aligned to revenue goals.

- Partner with Finance to align spend, forecasting, and performance reporting.

- Establish best practices for campaign setup, naming conventions, data hygiene, and reporting consistency.

- Act as the steward of marketing d...