Media Advertising Operations Associate
As a Media Advertising Operations Associate at WPP Media, you will play a pivotal role in executing and optimizing paid media campaigns for our clients. Working within a dynamic team, you will leverage platforms such as Google Ads, Meta Ads, and DV360 to enhance brand visibility, generate high-quality leads, and drive conversions. WPP Media, as WPP's AI-driven media operating unit, integrates media, data, and partnerships to deliver personalized creative solutions at scale.
In this role, your primary responsibilities will include the flawless implementation, continuous optimization, and meticulous monitoring of paid media campaigns. You will be expected to manage bidding platforms effectively, analyze performance data to identify trends, and generate actionable insights for campaign improvement. Collaborating closely with internal teams, you will ensure that all campaigns align with client objectives and industry best practices.
The ideal candidate will have a minimum of one year of experience in digital advertising, with a focus on bidding platform management and optimization. Hands-on experience with platforms such as Google Ads, Meta Ads (Facebook & Instagram), and DV360 is essential. Strong analytical skills are required to interpret data and inform strategic decisions. A solid understanding of digital marketing principles, including campaign planning, targeting, and bidding strategies, is also necessary. Proficiency in Excel and data analysis tools for reporting and performance tracking is expected.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance. Employees enjoy significant paid time off, preferential partner discounts, and mental health awareness days. The company fosters a culture of respect and inclusivity, providing equal opportunities for career progression. With a hybrid working model that encourages in-office collaboration approximately four days a week, WPP Media supports flexibility and work-life balance. Employees have access to the global WPP network, offering opportunities to pursue their passions, expand their professional networks, and stay at the forefront of marketing and advertising innovations.