Media Planning Senior Associate (Contrato temporal 4 meses)

The Media Planning Senior Associate is a strategic role focused on analyzing and efficiently managing media budgets to achieve campaign objectives. This position involves identifying optimal touchpoints and media channels to effectively engage target audiences, developing comprehensive media plans, and coordinating their execution. The role is integral to ensuring resource optimization and driving impactful campaigns that enhance brand value.

Key responsibilities include analyzing market landscapes, planning costs, and adapting to new media trends. The associate will be responsible for media negotiation, developing presentations, client communication, detailed reporting, and coordinating campaign assets. Additionally, the role involves utilizing digital and traditional media measurement tools and media planning platforms to monitor and optimize campaign performance.

The ideal candidate will have a minimum of 2 years of experience in marketing and media planning, with proficiency in Excel and the Microsoft Office Suite. Technical skills should include expertise in digital and traditional media measurement tools such as Admetrics, Comscore, Kantar Ibope, and Instar, as well as media planning platforms like Business Manager and Google Ads. Strong analytical capabilities, strategic thinking, and excellent communication skills are essential for success in this role.

This is a temporary, full-time position based in Bogotá, Colombia, with a contract duration of 4 months. The role offers an opportunity to work within a dynamic team at WPP Media, a global media collective committed to creativity and innovation.