Media Research Analyst (Mensch)
WPP Media, a global leader in AI-driven media solutions, is seeking a Media Research Analyst to join their team in Düsseldorf or Frankfurt, Germany. As part of WPP's AI-powered media operating unit, the role involves integrating media, data, and partnerships to deliver creative personalization at scale. The company operates through WPP Open, an AI-enabled marketing system, providing clients with insights into the effectiveness of their media investments.
In this position, the Media Research Analyst will serve as the primary contact for clients and media consultants, focusing on quantitative insights. Responsibilities include managing quantitative insight projects from briefing to study design, data analysis, and presenting results to clients. The role also involves generating and preparing data for innovative solutions, contributing to the development of the company's portfolio and methods, and collaborating with interdisciplinary teams across various industries.
Candidates should possess a degree in social, media, or economic sciences, psychology, statistics, or have relevant experience in the media, advertising, or market research sectors. Strong analytical skills for deriving insights from raw data and formulating strategic recommendations are essential. Experience with MS Office and statistical software like SPSS or R is preferred. Fluency in both German and English is required.
WPP Media offers a comprehensive benefits package, including flexible working hours, remote work options, 30 vacation days plus one flexible day, health benefits, and mental health awareness days. Employees also have access to various training programs and internal career development opportunities within the WPP network. Additional perks include company events, employee discounts, and transportation benefits.
Joining WPP Media provides an opportunity to be part of a forward-thinking company at the forefront of AI-driven media solutions. The role offers exposure to a diverse client portfolio and the chance to contribute to the transformation of marketing and media in the AI era. WPP Media values diversity and inclusion, fostering a collaborative and innovative work environment.