Mindshare - Media Planning Senior Director/ Director
The Media Planning Senior Director/Director at Mindshare, a leading WPP Media brand, plays a pivotal role in driving client growth through strategic media planning. This position is based in Taipei, Taiwan, and focuses on delivering intentional media strategies that foster meaningful consumer connections and trust.
Key responsibilities include overseeing the financial performance of client clusters, ensuring revenue targets and profitability are met. The role demands a deep understanding of clients' businesses, involving active participation in daily operations, brand tracking, and the development of branding strategies to drive business growth. Additionally, the position requires engagement with various specialist functions to deliver superior quality products to clients, monitoring elements that lead to client incentives, and contributing to industry awards and upstream project engagements.
The ideal candidate will have a minimum of 10 years of experience in media planning, encompassing both digital and traditional media. A comprehensive understanding of all communication channels and their interrelations is essential, along with in-depth knowledge of TV and digital media. Strong analytical skills are necessary to utilize data effectively in problem-solving. The candidate should also possess experience in strategic planning, working with multiple stakeholders, and engaging in senior-level client conversations.
Mindshare offers a dynamic work environment that emphasizes collaboration and professional growth. Employees have access to the global WPP Media and WPP networks, providing opportunities to pursue passions, expand networks, and stay at the forefront of marketing and advertising. The company hosts various in-office events to showcase team achievements, share thought leadership, and celebrate milestones.
Joining Mindshare means becoming part of a culture that values creativity, collaboration, and connection. The company adopts a hybrid work approach, with teams in the office around four days a week, fostering an environment where employees can thrive and contribute to delivering exceptional experiences for clients.