Nestle Category Lead
The Nestlé Category Lead at WPP Media is a senior media expert responsible for managing relationships with Nestlé's Category team within the ZEUR Above Zone. This role involves providing strategic guidance and thought leadership to integrate category strategies into local media plans, ensuring alignment with both client and company objectives. The position requires close collaboration with senior category clients at Nestlé and regular engagement with OpenMind leadership across various market teams.
Key responsibilities include implementing the "fewer, bigger, better" strategy through comprehensive media planning and measurement, allocating media investments across the category portfolio, and building strong, long-lasting relationships with senior category clients by understanding their business objectives, needs, and challenges. The role also involves establishing above-market strategic communication principles, supporting category strategy leads in planning and recommending media investments, and ensuring consistent media strategic responses across key markets.
Candidates should possess deep knowledge of consumer packaged goods (CPG) consumer trends and the media landscape, along with sufficient understanding of category and regional market dynamics, including consumer behavior, publisher landscapes, and regulatory environments. Strong organizational, interpersonal, and managerial skills are essential, as is a proven track record in managing client relationships and media campaigns. The ability to think strategically about media in the context of business performance and to influence without authority is crucial.
WPP Media offers a dynamic work environment that fosters creativity and growth. Employees are encouraged to leverage the extensive global WPP Media and WPP networks to pursue their passions, build professional connections, and stay at the forefront of marketing and advertising. The company is committed to investing in its employees, providing opportunities for professional development and a culture built on trust and respect.
As WPP Media's AI-driven media operating unit, the company brings together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients gain transparency into their media investments, understanding exactly where, how, and why their media spend is working.