Paid Marketing Lead
Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense) while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.
As the Paid Marketing Lead, you will be responsible for the strategy, execution, and optimization of paid marketing initiatives with the goal of driving app growth, acquiring prosumer owner-operators, and B2B demand generation from small and medium-sized fleets. This role requires a data-driven, results-oriented marketer who thrives in a fast-paced environment. You’ll have the opportunity to significantly impact the growth trajectory of Mudflap, reporting to the CEO and working closely with cross-functional teams to scale user acquisition and fleet partnerships.
Expectations (In this role, you will):
- Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, Apple, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets.
- Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize across channels to maximize ROI.
- Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA).
- Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and provide recommendations for scaling and improving efficiency.
- Collaboration wi...