Paid Search Specialist
As a Paid Search Specialist at WPP Media, you will be instrumental in managing and optimizing paid search campaigns for some of the largest brands in the Nordic region. Working within our Search Engine Advertising (SEA) team in Copenhagen, you will collaborate closely with experienced specialists to deliver data-driven results that align with client objectives. WPP Media, as part of one of the world's largest media agency groups, offers a dynamic environment with ample opportunities for professional growth and cross-functional collaboration.
Your primary responsibilities will include setting up, continuously optimizing, and executing campaigns across platforms such as Google Ads, Microsoft Ads, and Amazon. Utilizing tools like Google Analytics and Adobe Analytics, you will monitor and analyze campaign performance to ensure alignment with client goals. Additionally, you will conduct A/B testing, experiment with bidding strategies and ad formats, contribute to the development of SEA strategies, assist in client meetings and reporting, and work closely with colleagues and other digital specialists to ensure a holistic approach to campaign management.
The ideal candidate will have 2-3 years of experience in paid search, preferably within an agency setting. A strong curiosity about SEA and digital marketing, coupled with a desire to learn and grow in the field, is essential. You should thrive in collaborative environments, be structured with a keen eye for detail, and possess a solid understanding of Google Ads, Microsoft Ads, and Google Analytics. Proficiency in data analysis, familiarity with Excel, and an interest in scripts, automation, and feed-based solutions are also important. Effective communication skills, both oral and written, and a relevant educational background in communication or marketing are required.
WPP Media offers a vibrant role within an energetic and ambitious SEA team, providing the opportunity to work with some of the most recognized brands in the Nordic region. We emphasize professional development through regular goal-setting conversations, access to courses, certifications, and events from partners like Google, Microsoft, and Amazon. Our workplace fosters autonomy, allowing you to shape your daily work and career path. Additional benefits include a quality lunch program, health insurance, pension scheme, company phone, flexible working hours, social events, and a recognition that a fulfilling life encompasses more than just work.