Performance Marketing Manager
Flipdish, a leading provider of AI-powered restaurant management solutions, is seeking a Performance Marketing Manager to join their dynamic Marketing team in London. This role offers the opportunity to drive the execution and optimization of paid acquisition campaigns across the UK and Ireland, focusing primarily on Meta platforms, with additional responsibilities in Google and ChatGPT channels. As an individual contributor, the Performance Marketing Manager will play a pivotal role in enhancing Flipdish's growth strategy by attracting and converting suitable restaurant and takeaway operators into qualified customers.
In this role, the Performance Marketing Manager will be responsible for managing and optimizing paid acquisition campaigns, including the established Meta program and the Google paid suite. They will oversee campaign setup, audience targeting, budget management, tracking, and campaign maintenance, ensuring alignment with agreed budgets and priorities. A key aspect of the role involves running disciplined experiments to test various elements such as creative content, messaging, audience segments, bidding strategies, and landing-page conversions, with the goal of improving acquisition efficiency and lead quality. Additionally, the manager will explore new growth channels, proactively recommending and testing new strategies to drive customer acquisition.
The ideal candidate will have over five years of experience in paid media or performance marketing, demonstrating a strong track record of hands-on campaign management and measurable results. Proficiency in Meta platforms, including direct account management and the use of supporting AI tools, is essential. Experience with Google paid advertising and familiarity with ChatGPT are advantageous. The candidate should possess a data-driven approach, with the ability to connect campaign performance to commercial outcomes, and be adept at developing effective creative and messaging strategies. Collaboration skills are crucial, as the role requires working closely with cross-functional teams, including Commercial, Product, SEO/AEO, Social Media, Design, Videography, and PR and Brand.
While specific compensation details are not provided, Flipdish offers a competitive salary and benefits package, including a hybrid working model based in London. Employees benefit from a supportive and innovative work environment, with opportunities for professional growth and development. Flipdish is committed to fostering a culture that values customer obsession, operational excellence, and continuous improvement, providing employees with the tools and support needed to thrive in the fast-paced hospitality technology sector.
Joining Flipdish means becoming part of a rapidly growing company that empowers independent restaurants and takeaways with cutting-edge technology solutions. The Performance Marketing Manager will have the opportunity to make a significant impact on the company's growth trajectory, working alongside a team dedicated to supporting the food industry. This role is ideal for a marketing professional passionate about driving customer acquisition and contributing to the success of innovative restaurant management solutions.