Performance Marketing & Media Manager (Maternity Leave Replacement - 12 month)
ABOUT PLUSGRADE:
Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.
ABOUT THE ROLE:
We are looking for a Performance Marketing & Media Manager to join our team for a 12-month contract position.
The Performance Marketing & Media Manager will be responsible for paid media planning, buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Plusgrade’s primary products.
In this growth-focused role, you will be media buying and planning across a suite of paid media channels, with a focus on programmatic display, video/CTV, and social platforms. The objective is to drive revenue growth, plus awareness and traffic, across all Plusgrade Partner portfolios under your management.
WHAT YOU WILL BE DOING:
Reporting to the Senior Manager, Performance Marketing, the person will be responsible for:
Preparing campaign media plans, leveraging experience across Partners for optimal channel selection, targeting strategy and overall effectiveness in achieving KPIs.
Media Buying: Hands-on media campaign setup across multiple digital paid media channels (including paid social, programmatic display, and CTV/video) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded.
Using first and third-party data and segmentation to reach desired target audiences.
Working closely w...