Performance & Social Ads Specialist
WPP Media is seeking a Performance & Social Ads Specialist to join our dynamic team in Prague, Czech Republic. This role offers an exciting opportunity to manage and optimize online advertising campaigns for leading brands across platforms such as Google Ads, Meta (Facebook, Instagram), Sklik, and TikTok. Ideal candidates will have a foundational understanding of digital advertising platforms, possess strong analytical skills, and demonstrate a keen interest in continuous learning within the digital marketing sphere.
As a Performance & Social Ads Specialist, you will be responsible for managing and overseeing pay-per-click (PPC) campaigns across various platforms, including Google Ads, Sklik, Meta, and TikTok. Your day-to-day tasks will involve analyzing campaign data using tools like Google Analytics 4 to evaluate performance, preparing detailed reports, and identifying optimal solutions to enhance campaign effectiveness. Additionally, you will communicate directly with clients to understand their objectives, take ownership of campaign performance, and collaborate with internal teams and creative agencies to ensure cohesive strategy execution.
The ideal candidate should have a basic understanding of advertising platforms such as Google Ads, Meta, and Sklik, with a willingness to explore additional tools. Proficiency in Google Analytics 4 is advantageous. Attention to detail, strong organizational skills, and the ability to see tasks through to completion are essential. Analytical thinking and data proficiency, including basic knowledge of Excel, are required. Effective communication skills in both Czech and English are necessary, as the role involves regular client interactions and collaboration with global teams. A passion for digital marketing and a commitment to ongoing learning are highly valued.
In addition to a competitive salary, WPP Media offers a comprehensive benefits package, including five weeks of vacation, an additional day off for your birthday, and three sick days. Employees receive a meal allowance of approximately 1,100 CZK per month and access to a benefits program valued at up to 17,000 CZK annually, which can be used for relaxation, education, sports (including a Multisport card), culture, pension contributions, or massages available directly on campus. A company mobile phone with data for personal use and discounted mobile plans for family members are also provided. Paternity leave is supplemented to full salary.
WPP Media fosters a flexible and supportive work environment, offering a structured onboarding process and support from experienced colleagues from day one. Flexible working hours accommodate personal and family needs, with the option for one day of remote work each week. The WPP Campus provides a modern workspace with amenities such as an on-site cafeteria, relaxation zones including terraces and a community garden, bike storage, and showers. The company emphasizes professional development through access to online WPP training, including an extensive AI academy, personal branding workshops, soft skills training, and discipline-specific courses. Internal educational programs and knowledge-sharing sessions within the WPP Media group further support employee growth.