Planner ATL
The Planner ATL at WPP Media is responsible for transforming client briefs into integrated, insight-driven media strategies that deliver measurable business impact. This role leads the end-to-end planning process across traditional channels, ensuring data-backed decision-making, strategic alignment, and budget efficiency. The Planner collaborates closely with buyers, internal stakeholders, and clients, playing a key role in campaign design, vendor negotiations, and performance analysis.
Key responsibilities include analyzing client briefs and developing strategic media plans aligned with brand objectives and performance KPIs. The Planner conducts in-depth audience segmentation and brand persona analysis using data from various sources. Additionally, they negotiate rates and inventory with media vendors to ensure cost-efficiency and delivery against plan, and identify innovative media opportunities that add strategic value.
The ideal candidate holds a Bachelor's degree in Communications, Advertising, Marketing, or Business Administration, with 2–3 years of experience as a media planner in an agency or media-related environment. Proficiency in audience and media planning tools, strong Excel and PowerPoint skills, and clear, assertive communication abilities are essential. Intermediate to advanced English proficiency is also required.
WPP Media offers a dynamic and inclusive work environment with opportunities for career advancement. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. Embracing shared core values, we foster a collaborative and innovative environment where employees can thrive and contribute to the company's success.