Pricing & Analytics head

The Pricing & Analytics Head at WPP Media is a pivotal role focused on developing data-driven pricing frameworks and performance analytics to enhance influencer marketing investments. This position requires a blend of analytical expertise and business acumen to support strategic decision-making and client engagements within WPP Media, a global leader in media services.

Key responsibilities include building standardized influencer pricing models across various platforms and campaign objectives, developing benchmarking models using historical data and market insights, and conducting in-depth analyses of influencer campaign performance. The role also involves creating ROI and efficiency models, designing predictive pricing models, and establishing robust reporting dashboards to inform strategic decisions.

Candidates should possess 7 to 10 years of experience in pricing, analytics, media economics, or marketing intelligence roles, with a strong understanding of influencer marketing and digital media metrics. Proficiency in data analysis and analytics tools, the ability to translate complex data into actionable recommendations, and excellent stakeholder management skills are essential. A structured, detail-oriented mindset and comfort working in fast-paced environments are also important.

WPP Media offers a dynamic work environment with opportunities for professional growth. Employees have access to the global WPP network, fostering collaboration and learning at the forefront of marketing and advertising. The company provides competitive benefits, including medical and dental insurance, retirement plans, generous paid time off, and employee mental health awareness days.