Principal Product Marketing Manager (Remote)
The Principal Product Marketing Manager at KnowBe4 is a senior strategic leader responsible for guiding the positioning, launch, and growth of major product portfolios or platform pillars. This role requires deep market and customer expertise to shape company-wide go-to-market strategies, influence product and pricing decisions, and mentor the broader Product Marketing team. KnowBe4, a pioneer in digital workforce security, empowers organizations to secure both AI agents and humans through its comprehensive platform.
In this role, the Principal Product Marketing Manager will drive product and portfolio positioning and messaging strategies across major product lines, ensuring differentiation and consistency across all customer-facing channels. They will set go-to-market strategies and narratives for significant product launches, new market entries, and platform-level initiatives, coordinating execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success teams. Additionally, they will serve as strategic advisors to Product Management on roadmap and pricing decisions, leveraging market, competitive, and customer insights to influence product development.
Candidates should possess a BA/BS or equivalent experience, with over 8 years in product marketing, including leading go-to-market strategies for major product launches or portfolios. Extensive experience in the cybersecurity industry and B2B SaaS is essential. The ideal candidate will have a proven ability to independently set and drive go-to-market strategies, influence senior stakeholders, and advise Product Management on roadmap and pricing strategies. Experience building and maintaining relationships with industry analysts and mentoring other product marketers is also required.
While specific compensation details are not provided, KnowBe4 offers a competitive salary and benefits package. The company is recognized for its award-winning culture, emphasizing radical transparency, extreme ownership, and a culture of celebration. Employees enjoy a dynamic and inclusive work environment with opportunities for personal and professional growth. KnowBe4 has been ranked as a best place to work for women, millennials, and in technology nationwide by Fortune Magazine.
KnowBe4's culture is defined by three core pillars: Fun, Transparency, and Growth. The company fosters an environment where employees are encouraged to take ownership of their responsibilities, communicate openly, and celebrate both big and small achievements. This culture supports continuous learning and development, offering employees opportunities to grow within the organization. KnowBe4's commitment to diversity, equity, and inclusion ensures a welcoming workplace for all team members.