Product Manager, Marketplace & Lifecycle

Truemed helps people take control of their health by unlocking pre-tax HSA/FSA dollars for preventive care. We are building the destination for health-driven commerce — a marketplace where millions of consumers discover, buy, and return to the brands and products that make them healthier. As we scale, we need someone to own the engine that drives consumer growth: acquisition, activation, retention, and the flywheel that keeps users coming back.

The Marketplace team at Truemed owns the full consumer growth loop — from the moment a user lands on through their first purchase and every interaction after. As Growth PM, you will be Truemed's dedicated growth lead: the same function that our best merchant partners (Eight Sleep, Momentous, Peloton) invest in heavily to compound their consumer businesses. You'll own the shopping experience, lifecycle marketing infrastructure, personalized health journey features, and the experimentation roadmap that moves LTV and transactions-per-user. You'll work hand-in-hand with marketing as a co-owner of growth metrics — this is a product-marketing partnership role as much as a traditional PM role.

We are looking for a growth PM who has built and scaled consumer growth loops before. You understand acquisition funnels, activation mechanics, and what it takes to turn a one-time purchaser into a loyal user. You know how to treat email and lifecycle touchpoints as product surfaces, not just marketing tools. You thrive running experiments at pace, partnering with marketers as peers, and making Truemed a place users keep coming back to.

WHAT YOU WILL DO

- Drive Truemed's growth strategy end to end: develop and execute on user acquisition, activation, and retention across the marketplace, including browsing, discovery, personalized recommendations, and the logged-in health journey

- Build and iterate on lifecycle marketing infrastructure -- own the product side of email, p...