Programmatic Account Executive
The Programmatic Account Executive at Block's Cash App and Afterpay is a pivotal role within the commerce media team, responsible for driving the growth and development of the company's advertising initiatives. This position offers a unique opportunity to shape the future of commerce media by prospecting and securing new business partnerships, as well as managing and expanding existing client relationships. The role is designed for individuals who thrive in dynamic, entrepreneurial environments and are eager to contribute to building a business from the ground up.
In this role, the Programmatic Account Executive will oversee the entire lifecycle of a portfolio, from identifying and closing new programmatic and social partnerships to nurturing and growing these relationships post-sale. Key responsibilities include translating advertiser objectives into strategic programmatic campaigns utilizing various ad formats, audience targeting, insights, and measurement tools, and ensuring seamless execution. The executive will serve as the primary client contact, building trusted relationships with stakeholders across brands and agencies, and will collaborate internally to position advertising solutions as multipliers for existing goals. Additional duties involve monitoring campaign performance, providing actionable insights, and staying abreast of industry trends to maintain a competitive edge.
Candidates for this position should possess a bachelor's degree or equivalent experience in business, marketing, communications, or a related field. A minimum of 7-10 years in programmatic advertising, encompassing sales and/or account management within a retail media network, digital publisher, agency trading desk, or DSP/SSP platform, is required. The ideal candidate will have a proven track record in both acquiring new business and expanding existing accounts, with a solid understanding of the programmatic ecosystem, including DSPs, SSPs, audience targeting, measurement, attribution, and brand safety. Strong communication and presentation skills are essential, along with the ability to influence external partners and internal stakeholders across various functions.
While specific compensation details are not provided, Block offers a comprehensive benefits package that includes health insurance, retirement plans, and other perks designed to support the well-being and professional growth of its employees. The company fosters a culture of innovation, collaboration, and impact, with a distributed team that values creativity and productivity. Employees have the flexibility to work remotely from locations where Cash App operates, ensuring a work environment that is both dynamic and accommodating.
Joining Block as a Programmatic Account Executive presents an exciting opportunity to be at the forefront of shaping the company's commerce media business. The role offers the chance to work with a diverse and talented team, contribute to the development of innovative advertising solutions, and play a key part in redefining the world's relationship with money. Candidates who are entrepreneurial, adaptable, and eager to make a significant impact will find this position both challenging and rewarding.