Programmatic Executive, GOC
The Programmatic Executive role at WPP Media involves managing and optimizing programmatic advertising campaigns to drive performance and results. As part of the Global Operations Centre (GOC), the executive collaborates with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. WPP Media is a global leader in media and marketing services, specializing in advertising, media investment management, data analytics, and public relations.
Key responsibilities include managing day-to-day operations of programmatic campaigns across multiple platforms such as Google Display & Video 360, The Trade Desk, and AppNexus. The executive analyzes campaign performance data to identify trends and optimization opportunities, collaborates with media planning and buying teams to ensure campaign delivery aligns with client objectives, and prepares regular performance reports for internal stakeholders and clients. Additionally, the role involves conducting A/B testing and implementing optimizations to improve campaign performance.
Candidates should possess a bachelor's degree in Marketing, Advertising, or a related field, with 0-2 years of experience in programmatic advertising, digital marketing, or a related area. Proficiency in programmatic advertising platforms, strong analytical skills, and excellent communication abilities are essential. Familiarity with data visualization tools and marketing automation platforms is advantageous.
WPP Media offers a competitive salary range of $55,000 to $75,000 per year, based on location and experience level. Benefits include health, dental, and vision insurance plans, a 401(k) retirement plan with company match, generous paid time off, employee discounts on WPP Media products and services, and opportunities for professional development and career growth.
The company fosters a collaborative and innovative work environment, encouraging cross-functional collaboration and continuous learning. Employees have access to industry-leading tools and platforms, with opportunities to work on diverse campaigns and collaborate with professionals from various backgrounds. WPP Media's global presence offers numerous paths for career progression and development.