Programmatic Lead, Media Management and Delivery

The Programmatic Lead, Media Management and Delivery, is a senior role at WPP Media, responsible for unifying local market programmatic strategies into a cohesive global framework. This position emphasizes governance of best practices, optimization techniques, and the integration of marketing science to enhance business outcomes. The role requires close collaboration with local market teams to ensure consistency, quality, and commercial performance across all programmatic channels.

Key responsibilities include developing and enforcing best practice standards in account structuring, campaign taxonomy, and activation hygiene across markets. The Programmatic Lead will oversee optimization strategies encompassing bid management, pacing, creative rotation, audience segmentation, and supply path optimization. Additionally, the role involves integrating supporting capabilities from analytics, marketing science, ad operations, and data strategy to deliver comprehensive programmatic solutions.

The ideal candidate will have extensive experience leading global programmatic accounts and managing senior stakeholders up to the C-suite level. A proven track record in guiding dynamic programmatic and activation teams across multiple markets is essential. Expertise in areas such as account structuring, bidding strategies, supply path optimization, audience activation, brand safety, and the application of marketing science is required. Familiarity with adjacent disciplines like search, social, CRM, and addressable TV is advantageous, along with the ability to engage on topics such as identity solutions, data clean rooms, incrementality testing, attribution, and commercial models.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees have access to a global network of resources and opportunities to work on cutting-edge marketing and advertising initiatives. The company provides competitive benefits, including medical and dental insurance, retirement plans, generous paid time off, and employee mental health awareness programs. WPP Media is committed to diversity and inclusion, ensuring all employees have equal opportunities to advance their careers.