Programmatic Manager
The Programmatic Manager at WPP Media is a pivotal role within the company's AI-driven media operating unit, responsible for overseeing and optimizing programmatic advertising campaigns across various platforms. This position involves close collaboration with internal teams and clients to develop and execute data-driven strategies that deliver measurable results.
Key responsibilities include managing the end-to-end process of programmatic campaigns, from planning and setup to execution and reporting. The role requires proficiency in platforms such as DV360, Xandr, The Trade Desk, Amazon DSP, and Teads Ad Manager, ensuring campaigns are optimized for performance and aligned with client objectives. Additionally, the Programmatic Manager is expected to provide mentorship to junior team members, fostering a culture of continuous learning and improvement.
Candidates should possess a strong background in programmatic advertising, with hands-on experience in campaign management and optimization. A deep understanding of the programmatic landscape, including knowledge of various demand-side platforms and inventory sources, is essential. Excellent communication skills, attention to detail, and the ability to analyze and interpret data to inform strategic decisions are also crucial for success in this role.
While specific compensation details are not provided, WPP Media offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) plan with company match, and generous paid time off. Employees also enjoy flexible working hours and a hybrid work environment, promoting a healthy work-life balance.
WPP Media fosters a collaborative and innovative culture, encouraging employees to contribute ideas and drive growth. The company provides opportunities for professional development and career advancement, supporting employees in achieving their full potential. Joining WPP Media offers the chance to be part of a dynamic team at the forefront of the evolving media landscape.