Programmatic Performance Marketing Manager (f/m/x)
The Programmatic Performance Marketing Manager will oversee and optimize display campaigns across platforms such as Google Display Network (GDN), Native advertising (Taboola, Outbrain), and Programmatic Display (DV360, The Trade Desk). This role involves hands-on management of campaign setup, creative development, and performance optimization, emphasizing data-driven decision-making and retargeting strategies. The position is part of a dynamic marketing team dedicated to enhancing the customer journey through efficient performance marketing initiatives.
Key responsibilities include setting up, managing, and optimizing display campaigns on various programmatic advertising platforms, including retargeting strategies. The manager will collaborate with design teams to develop engaging ad creatives, conduct A/B testing to assess campaign effectiveness, and analyze key performance metrics to inform optimization efforts. Staying current with platform updates and industry best practices is essential, as is working closely with senior team members and other departments to ensure strategic alignment.
Candidates should possess a minimum of three years' experience in display advertising, encompassing GDN, Native, and Programmatic channels, with a strong focus on retargeting. Strong analytical skills and a proven track record in campaign reporting and optimization are required. Experience in creative collaboration with designers or content creators, hands-on involvement in A/B testing, and a detail-oriented, organized approach are essential. Fluency in English and proficiency in another European language—such as German, Polish, French, Spanish, or Italian—is mandatory.
The company offers a dedicated education budget for online courses, conferences, and training to support personal and professional growth. Employees benefit from discounts on well-known brands and special offers on used cars for themselves, their families, and friends. The organization promotes work-life balance through flexible working hours, remote work options, and 30 days of vacation. Additionally, free access to mental well-being resources like Headspace is provided.
Joining this team means becoming part of Europe's largest independent used car dealer, which is revolutionizing the car-buying experience. The company fosters an open culture that values diversity and direct communication, providing a truly international and diverse working environment. This role offers the opportunity to contribute to a pioneering team that operates all acquisition marketing and conversion optimization activities fully in-house, creating an ideal environment for learning and growth.