Retention Marketing Analyst
The Retention Marketing Analyst at Wellhub is a pivotal role within the Marketing team, focusing on engaging and retaining paid subscribers across the US and Canadian markets. This position involves developing content to guide users through their customer journey, encouraging family member additions, and identifying top users to launch ambassador programs. The analyst will collaborate with cross-functional teams to develop, test, and scale lifecycle strategies across various channels, including email, in-app messaging, push notifications, and SMS.
Key responsibilities include driving retention and upsell strategies by executing targeted marketing initiatives to increase subscriber retention and family member conversions. The analyst will analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey. Additionally, they will lead the Ambassador Program, activating subscribers as advocates through referrals and engagement campaigns, and spearhead go-to-market strategies for new partner launches to keep subscribers informed and engaged.
The ideal candidate holds a bachelor's degree in Marketing, Business, Analytics, or a related field, with over three years of experience in B2C marketing, CRM, or customer lifecycle management. They should have a proven track record in multi-channel CRM execution, including email, SMS, in-app messaging, and push notifications. Strong analytical skills and a data-driven approach to testing and optimizing customer retention strategies are essential. Hands-on experience with CRM tools, ideally Braze or equivalent, and proficiency in lifecycle marketing, marketing automation platforms, and data analysis techniques are required.
Wellhub offers a comprehensive benefits package, including health, dental, and vision insurance, flexible work options with hybrid and remote possibilities, and a flexible schedule to accommodate personal routines. Employees receive a free Gold-level Wellhub membership, providing access to onsite gyms, digital fitness programs, and online wellness resources. Additional benefits include paid time off, paid parental leave, and opportunities for career growth through access to world-class platforms and personalized development roadmaps.
Joining Wellhub means becoming part of a team dedicated to revolutionizing workplace wellness. The company fosters a culture that values wellbeing, collaboration, and diverse perspectives, where passion and creativity drive meaningful impact. Employees are empowered to take ownership of their roles and wellbeing, contributing to shaping a healthier, more balanced world for themselves and millions globally.