Senior Analyst-BI

The Senior Analyst-BI position at WPP Media involves leading end-to-end campaign measurement and performance reporting, from data ingestion and cleaning to delivering actionable insights. The role requires developing and maintaining sophisticated dashboards using platforms like Tableau, Power BI, or Looker to provide stakeholders with clear visualizations. Additionally, the analyst will analyze campaign performance to uncover deep insights, identify optimization opportunities, and build compelling data-driven narratives. Responsibilities also include leading projects focused on improving and automating reporting workflows and dashboarding solutions. The analyst will establish and enforce best practices for data quality, visualization, and insight delivery within the campaign analytics function. Providing guidance and mentorship to junior analysts on reporting best practices, technical skills, and analytical techniques is also expected. Collaboration with business stakeholders to understand their analytical needs and translating them into technical specifications and reporting strategies is essential. Evaluating and recommending new tools and technologies to enhance campaign reporting and analytics capabilities is part of the role. Candidates should have a bachelor's degree in computer science, information technology, engineering, or a related field, along with 3+ years of experience in data analysis, business intelligence, or campaign reporting/analytics, with demonstrated experience in leading projects or mentoring. Proficiency with data visualization platforms such as Power BI, Tableau, and/or Looker is essential. Proficiency in SQL, Excel, and Python/R is required. Expertise in data visualization and storytelling, with the ability to craft compelling narratives that drive action, is important. Experience in a commerce media or digital marketing agency is a plus. Excellent problem-solving, communication, and project management skills are necessary. WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers. WPP Media believes the best work happens when teams are together, fostering creativity, collaboration, and connection, and has adopted a hybrid approach with teams in the office around four days a week.