Senior Associate, Clients
The Senior Associate, Clients at WPP Media serves as the primary liaison between the company and its clients, managing advertising needs across all channels. This role is integral to WPP Media's Clients team, a division within WPP Media Malaysia that caters to performance-oriented clients requiring agile and swift operations. The team comprises media specialists who oversee the entire campaign lifecycle, including client engagement, strategic planning, and campaign management.
Key responsibilities include developing and maintaining strong client relationships, understanding their business objectives, and translating these into effective advertising strategies. The Senior Associate oversees the entire campaign process—from initial strategy and planning to setup, execution, and ongoing optimization—ensuring campaigns are delivered on time, within budget, and meet or exceed client expectations. This involves meticulous planning and continuous performance analysis to drive successful outcomes and deliver exceptional value to clients.
The ideal candidate possesses over one year of experience in communication channel planning, with a background in managing client demands and collaborating with key media partners. Experience in campaign management from briefing to post-campaign reporting for both digital and non-digital media is essential. Proficiency in industry tools such as Nielsen Clear Decision, Nielsen TAM, Kantar DTAM, and comScore Media Metrix, along with regular use of Microsoft Office applications, is required. A bachelor's degree in Marketing Communications or a related field is preferred.
WPP Media offers a dynamic and competitive environment that combines creative media thinking with attention to detail. The company provides opportunities to work within a culturally diverse team, servicing key clients, and offers mentorship and guidance for career growth. Employees can tap into the global WPP Media and WPP networks to pursue their passions, build professional connections, and learn at the forefront of marketing and advertising. Benefits include competitive medical coverage, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.