Senior Associate, Media Planning

The Senior Associate, Media Planning at WPP Media is responsible for developing client-specific media plans across all channels, ensuring they align with business objectives and deliver measurable results. This role involves close collaboration with senior management and agency partners to craft and assess media strategies in a competitive landscape.

Key responsibilities include overseeing the planning and execution of digital media campaigns, presenting media plan recommendations to clients, and managing campaigns from initial briefing through post-campaign analysis. The role also entails making strategic decisions on campaign optimization, ensuring media plans meet client objectives and efficiency goals, tracking media expenditures for budget compliance, and maintaining client relationships by addressing requests and providing market insights.

Candidates should have a minimum of 3 years of experience in digital media planning or buying within an established media agency. A university or college degree in Media, Marketing, Business, or a related field is preferred, though equivalent professional experience is acceptable. Proficiency in various digital media channels, syndicated tools, Microsoft Office Suite, and digital campaign setup and reporting tools is essential.

WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to global networks for professional growth, participate in various resource groups, and enjoy in-office events that celebrate team achievements and milestones. The company is committed to employee development and responsible media investment.