Senior B2B Product Marketing Manager
The Senior B2B Product Marketing Manager at Canva will lead the go-to-market (GTM) strategy and execution for enterprise verticals, including Higher Education, Real Estate, and Government. This role involves developing segment-specific positioning, sales plays, pitch narratives, and launch support to drive business growth. The position is based in Sydney, with flexibility for remote work arrangements.
Key responsibilities include crafting compelling narratives tailored to each vertical's customer profile, pain points, and buying behavior, and collaborating with the Sales Enablement team to equip field teams with necessary tools and training. The role also involves supporting product launches, managing the Win/Loss program to gather buyer insights, and developing clear, differentiated messaging for vertical solutions. Additionally, the manager will partner with cross-functional teams to deliver impactful campaigns that drive awareness, pipeline, and adoption in target verticals.
Candidates should have over five years of experience in product or solutions marketing, with a proven track record in developing and executing GTM strategies for B2B SaaS products across multiple customer segments. Experience with large, complex enterprise deals and familiarity with regulated or compliance-sensitive industries such as education and government are advantageous. Strong communication skills, the ability to translate technical features into compelling benefits, and the capacity to build cross-functional relationships are essential. Analytical abilities to work with Win/Loss data, buyer research, and market intelligence are also required.
While specific compensation details are not provided, Canva offers a flexible work environment with campuses in Sydney and Melbourne, as well as co-working spaces in Brisbane, Perth, and Adelaide. Employees have the autonomy to choose a work balance that empowers them and their teams to achieve their goals.
Canva is a global design platform that empowers users to create professional-quality designs with ease. The company fosters a culture of innovation and collaboration, offering opportunities for personal and professional growth. Joining Canva means being part of a dynamic team dedicated to redefining how the world experiences design.