Senior Digital Media Planner (Mensch) Universal Pictures Germany
As a Senior Digital Media Planner at WPP Media, you will play a pivotal role in the strategic planning, management, and optimization of digital media campaigns for Universal Pictures Germany, a leading client in the film and entertainment industry. This position offers the unique opportunity to integrate directly into the client's team in Frankfurt, fostering close collaboration and participation in client events and film premieres.
Your primary responsibilities will include independently planning, managing, and optimizing comprehensive digital campaigns tailored for upcoming blockbuster films. You will analyze campaign performance using key performance indicators (KPIs), identify areas for improvement, and develop effective strategies for enhancement. Additionally, you will identify and integrate new technologies and tools to automate processes and increase the efficiency of digital campaigns. Close collaboration with the investment team is essential to ensure optimal conditions for our clients.
The ideal candidate will have experience in managing and optimizing digital media campaigns, preferably within a leading media agency or a similar role. Proficiency with common planning tools and a solid understanding of relevant media terminology and KPIs are required. A comprehensive grasp of the digital media landscape, including programmatic advertising, social media, search engine advertising (SEA), retail media, content marketing, and performance marketing, is essential. Strong analytical skills, strategic and solution-oriented thinking, and excellent communication abilities are crucial. Fluency in both German and English is necessary. A passion for Hollywood and the film industry is considered a plus.
WPP Media offers a supportive work environment with flexible working hours and remote work options to help you balance your professional and personal life. Employees receive 30 vacation days plus an additional flexible day, with the 24th and 31st of December off. Health benefits, attractive retirement plans, and Mental Health Awareness Days prioritize your well-being. A variety of training opportunities and internal career programs are available to support your professional development within the WPP network. Employees can also enjoy memorable events, employee discounts, and additional perks such as a job ticket, Wellhub, or a job bike.
At WPP Media, we are committed to shaping the future of media and consistently invest in our employees. As part of the global WPP network, you will have opportunities for growth and learning at the forefront of marketing and advertising. We value diversity and inclusion, fostering a culture of respect and belonging where everyone has equal opportunities to contribute and advance their careers.