Senior Executive, Influencer Data Strategy
The Senior Executive, Influencer Data Strategy at WPP Media will be a pivotal member of The Goat Agency, a leading brand within WPP Media. This role focuses on leveraging social and creator-led content to drive measurable impact for global brands. The Goat Agency operates in over 70 countries, delivering award-winning campaigns with a team of over 650 social natives. The position is based in London, United Kingdom.
In this role, the Senior Executive will manage complex data configurations within campaign tracking documents to meet bespoke campaign requirements. They will oversee data governance, ensuring consistent naming conventions and reporting formats across all campaigns. The position involves writing and adapting formulas and scripts to support data management and reporting tasks. Additionally, the Senior Executive will proactively identify process inefficiencies and implement improvements to enhance data workflows. They will serve as a subject matter expert on core analytics applications and business intelligence tools, supporting the wider team with queries and issues.
The ideal candidate will have proven experience in data operations or data management roles, with advanced proficiency in spreadsheets and a strong command of complex formulas and data manipulation. A sharp analytical mind with excellent problem-solving and troubleshooting skills is essential. The candidate should be proactive, process-driven, and possess a high degree of professionalism and reliability. Experience with business intelligence tools and building custom reports and dashboards is also required.
While specific compensation details are not provided, WPP Media offers a dynamic and innovative work environment. Employees have the opportunity to work on high-impact projects with global brands, contributing to the company's mission of delivering creative personalization at scale.
WPP Media is a global media collective built for the AI era, bringing together media, data, and partnerships to create innovative solutions that deliver unparalleled growth for brands. The company is connected through WPP Open, an AI-powered marketing platform, enabling clients to see exactly where, how, and why their media investment is working. WPP Media's commitment to integrating AI and data-driven strategies offers employees opportunities for growth and development in the evolving media landscape.