Senior Executive, Performance
The Senior Executive, Performance role at WPP Media involves managing and executing paid social campaigns for luxury clients. This position is integral to the team, focusing on campaign setup, optimization, budget management, and performance reporting across platforms such as Meta, TikTok, LinkedIn, Pinterest, and YouTube. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Key responsibilities include building and launching paid social campaigns from brief to live, setting up campaign structures, managing daily optimizations, executing A/B testing, and ensuring all ads meet brand compliance before launch. The role also involves managing monthly media budgets ranging from $50K to over $500K, coordinating with creative teams on ad production needs, and executing retargeting campaigns. Additionally, the Senior Executive serves as the primary contact for paid social execution, leading weekly performance calls with clients, delivering monthly performance reports, and managing campaign timelines and client approvals.
The ideal candidate will have 2-3 years of hands-on experience in paid social media campaign management, particularly with luxury, premium, or high-end brands. An agency background is preferred, along with a proven track record of managing significant monthly budgets. Expertise in Meta Ads Manager is essential, with strong experience in TikTok Ads Manager and LinkedIn Campaign Manager. Proficiency in campaign setup, audience building, conversion tracking, budget management, A/B testing methodologies, and analytics and reporting is required. Excellent communication and presentation skills, along with a proactive and detail-oriented approach, are also important.
WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.