Senior Executive - Strategy
The Senior Executive - Strategy at WPP Media will play a pivotal role in developing and executing data-driven campaign strategies for Amazon's Cross-Channel Marketing (XCM) team. This position is part of WPP OpenDoor, a specialized unit dedicated to Amazon, and is based in London. The role involves close collaboration with local market teams across Europe to deliver innovative marketing solutions for Amazon's core retail offerings, including Amazon Prime.
Key responsibilities include designing comprehensive, data-driven campaign strategies by analyzing consumer insights and past campaign performance. The Senior Executive will serve as a strategic advisor to clients, guiding them on optimal media channel utilization and effectively communicating complex strategies through workshops and presentations. Additionally, the role entails analyzing diverse data sources, such as market and competitive data, to derive clear strategic recommendations, with training provided on relevant systems to support these tasks.
Candidates should possess experience in developing integrated upper-funnel media strategies with a cross-channel understanding of the media landscape. Proficiency in utilizing various data sources to inform strategic decisions is essential, along with strong analytical skills and familiarity with insight or planning tools. Excellent communication skills are crucial, particularly in crafting compelling narratives in English and articulating clear arguments in written form. A confident demeanor in client interactions and the ability to work independently are also important.
While specific compensation details are not provided, WPP Media offers a comprehensive benefits package that includes competitive medical, group retirement plans, vision, and dental insurance. Employees enjoy significant paid time off, preferential partner discounts, and mental health awareness days. The company fosters a culture of inclusivity and growth, providing opportunities for professional development and learning at the forefront of marketing and advertising.
WPP Media is committed to creating an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. The company invests in its employees to inspire transformational creativity and champions growth and development for every individual. Employees can leverage the extensive global WPP Media and WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.