Senior Manager Insights
The Senior Manager Insights role at WPP Media is a pivotal position within WPP 650's specialist research and insight unit, The Citizens Consultancy. This role focuses on enhancing digital and data-driven insight capabilities to deeply understand and represent citizens' voices, sentiments, and experiences. The successful candidate will play a crucial role in elevating audience understanding and ensuring that strategies are grounded in robust data.
Key responsibilities include serving as an expert on audience intelligence by analyzing various data and digital signals from platforms such as TikTok, Reddit, and other social media channels. The role involves delivering cultural intelligence and utilizing dashboards to monitor trends and content insights, providing a continuous flow of audience trends and understanding. Additionally, the Senior Manager will champion the integration of AI and machine learning into workflows to automate data processes and enable real-time trend detection. Managing key partnerships with digital insight and data providers, as well as proactively evaluating new suppliers, are also essential aspects of this role.
The ideal candidate will have over seven years of experience with exceptional expertise in digital research methods, products, platforms, and tools. Proven experience in mining the digital ecosystem for audience insights and trends, and their application to strategy, is essential. Extensive experience with social listening platforms such as Brandwatch, Talkwalker, or Pulsar is required. A profound understanding of UK consumer trends, media consumption patterns, and their impact on diverse audiences is also necessary. Fluency in internet culture and subcultures, and how trends emerge online, is highly valued.
WPP Media offers a collaborative and supportive work environment that values curiosity, kindness, and growth. Employees have access to a variety of employee resource groups and frequent in-office events showcasing team achievements, sharing thought leadership, and celebrating holidays and milestone events. The company provides competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Joining WPP Media means becoming part of an award-winning team at the heart of UK government initiatives, where your work will genuinely shape lives. The challenges are complex, the problems worth solving, and the learning is constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. This is meaningful work with real-world impact—the kind you can point to with pride.